No shade Channel 4, but why does a disabled person have to be portrayed as super to be treated like a human?
Through showing para athletes as their everyday selves, ‘Health is’ proved that disabled people share more in common with everyone else than we realise.
An integrated campaign that fuelled 91% brand opinion improvement.
A bunch of awards, including a 2025 Silver Lion.
Countless stereotypes, all proven wrong.
TVC - 30s spot
