As a flagship sports campaign that spotlighted para athletes as regular people, it only felt right to continue telling their health stories after the 2024 Paralympics had ended.
The answer:
In this social media follow-up to the main OOH push, F46 javelin thrower Hollie Arnold and mum Jill share a candid conversation on their respective mental health journeys. Showing that you don’t need a stadium to show strength, just a loved one who’s there to listen.
